Resolute, a pioneering health startup, is at the forefront of wellness and longevity, offering personalized recommendations for nutrition, supplements, activities, and mindfulness based on advanced analytics of blood markers and vital health data through their innovative app.
Challenge
Resolute aimed to elevate health awareness among its users, ensuring adherence to personalized health protocols and fostering a daily habit of wellness. The key objectives were:
Educational Engagement: Increasing customer understanding of complex health concepts and the importance of daily wellness practices.
Protocol Compliance: Boosting user adherence to recommended health protocols through regular engagement and reinforcement.
Mikros & Tailored Solution
Resolute employed Mikros’ capabilities to create a consistent touchpoint with customers:
Daily Microlearning Nuggets: Provided concise, easily digestible health tips and insights, directly linked to users’ personalized health data.
Reminders and Reinforcements: Integrated reminders within the app to prompt users on daily wellness actions, enhancing protocol adherence.
Outcomes and Impact
Boosted Health Literacy
Users received bite-sized, relevant health information, leading to increased awareness and understanding of wellness practices.
Enhanced Protocol Adherence
Timely reminders and reinforcements resulted in greater customer stickiness and a noticeable improvement in compliance with health recommendations.
Conclusion
Through the strategic use of Mikros, Resolute has successfully embedded health education and protocol adherence into the daily lives of its users. This case study demonstrates the impact of targeted microlearning in promoting a sustained, health-conscious lifestyle, positioning Resolute as a leader in the health optimization industry.
